Working with the award-winning Fast Track Events team in London, Fast Track Middle East has built an impressive portfolio of event programs in the UAE for Mubadala around their sponsorships of Scuderia Ferrari, the UAE National Football side and the FIFA Club World Cup.
Highlights include the Mubadala F1 Zone and Mubadala Football Experience. The Mubadala F1 Zone was located in the Abu Dhabi F1 Fan Zone™ which attracted over 30,000 people in the build up to the inaugural 2009 Formula 1™ Etihad Airways Abu Dhabi Grand Prix. The Mubadala F1 Zone contained state-of-the-art F1 driving simulators, Scuderia Ferrari driver holograms, and a Ferrari pit stop challenge, never before seen in the UAE. The Mubadala Football Experience was staged in Abu Dhabi in the build up to and during the 2009 FIFA Club World Cup. Designed and built in a matter of days, the impressive structure aimed to take the consumer on an interactive journey to tell the five pillars of the Mubadala Football Story. During the 17 days over 15,000 members of the UAE community were engaged
