British Gymnastics is delighted to announce a major new sponsorship opportunity in the build up to London 2012 and the 2014 Glasgow Commonwealth Games.

Fast Track, the leading UK sports marketing and events agency, has been appointed to commercialise the opportunity and will be seeking a lead sponsor for the sport and sponsors for a range of British Gymnastics assets including British Teams, British Championships and International Events, Coach and Volunteer Programmes, Development Resources, Award Schemes and its successful Early Years Programme.

British Gymnastics Commercial Director Ian Fordham said, "We are delighted to announce the appointment of Fast Track. They are a leader in the sector and we are confident that the appointment will help us to attract the right partners to support our programmes.

"Our sport is increasingly successful, communicates strong and positive values and helps many young people develop vital physical and social skills. We offer attractive propositions to brand owners including far reaching development programmes and a strong presence at elite level through our teams and gymnasts like World Champion Beth Tweddle, Olympic medallist Louis Smith and World medallist Daniel Keatings.''

Marc Hope, Director of Rights Marketing for Fast Track said, "We are extremely honoured to take on the representation of British Gymnastics following successful completion of a consultancy project. We believe that gymnastics will be the next major Olympic Sport to attract a leading sponsor following athletics, swimming, rowing and cycling.

"Gymnastics has a unique appeal to a family audience both in terms of participation and viewing and the depth of the offering makes it a most attractive opportunity for the right sponsor. We also believe that we are looking at real future Olympic success story.''

Gymnastics is a vibrant sport providing the building blocks for physical literacy. It is a core component of the PE National Curriculum at KS1 and KS2 and is also delivered to more than 300,000 participants in 2,500 clubs and leisure centres across the UK. The sport offers particular appeal to the younger female participant, has a large and growing membership base and attracts substantial television audiences.

Gymnastics is the fourth Olympic sport to join the Fast Track stable following athletics, basketball and triathlon.