To get audiences to truly engage with a brand and change their behaviour requires more than just watching an event.
We create immersive experiences that pull fans in, giving them a reason to get involved through enjoyable, interactive activities that add to their day of sport.
When the Tour de France started in Leeds last year, we created an interactive cycling area outside the First Direct Arena for cycling fans to see amazing stunts on professional road bikes and have a go themselves to see how much power they could generate.
Supporting and following runners on London Marathon day is an exhausting experience in itself and trying to spot your runner amongst the 35,000 others is a test in itself. On behalf of Lucozade Sport we not only helped runners to finish the final few gruelling miles through our music pumping motivation zone, but created a unique spectator area so runners and supporters were guaranteed to meet.
The fanzone we created at the HSBC Sevens World Series gives rugby fans the chance to test themselves across a range of sports and skills, winning prizes and taking part in the day rather than just being a passive observer.
And if you’re in the market for a new vehicle, we help create memorable experiential playgrounds for Land Rover on a small or large scale that live at the centre of their big sporting occasions, like the Aviva Premiership Final.