Role Title

Account Director

Role Description

The role of the Account Director is split into two distinct areas – growing the Fast Track Middle communications offering in the region and also managing two key accounts in Middle East.

The Account Director will be in charge of Abu Dhabi Tourism Authority’s sponsorship of World Rally Championship and HSBC portfolio of sponsorships including Dubai 7’s and a number of grassroots rugby festivals. The HSBC sponsorships are likely to grow in number across the course of this year.

Communications Department role (40% of time):

-          Working into Business Director to grow the Fast Track Middle East Communications department

-          Elements will include:

                                I.            Pitching to perspective clients

                              II.            Working on staffing requirements

                            III.            Developing FTME Communications credentials

Other Communications Responsibilities (10% of time)

-          Acting as an advisor on communications opportunities / challenges across all FTME clients

-          Representing communications department on FTME Ops Board as member of senior management team

-          Acting as communications industry expert for all other staff

ADTA role (25% of time):

-          Day to day senior contact for client

-          Drive account growth

-          Management of domestic and regional WRC comms sponsorship activation

-          Strategic direction of account across all planning and activation

-          Overseeing press release translation (managed day-to-day by Account Manager)

-          Overseeing general client health

-          Overseeing payment of all costs and fees

-          Implementing and managing communication channels with London based account team

HSBC role (25% of time):

-          Day to day senior contact for client

-          Client growth into new areas (a number of confidential sponsorships currently in the pipeline)

-          Portfolio diversification (and with it, agency diversification) into Arts Sponsorship activation

-          Account Director role across all areas of the Dubai 7’s and grassroots campaigns (sponsorship activation, rights management, stakeholder relations, hospitality program, communications program etc)

-          Staffing and succession planning where necessary

Accounts worked on

Abu Dhabi Tourism Authority (ADTA) World Rally Sponsorship

HSBC – grassroots initiatives & Dubai 7s

Background

ADTA is a statutory body established in 2004 under the Government of Abu Dhabi’s economic diversification strategy. The authority has wide-ranging responsibilities for the development and promotion of the emirate’s tourism industry and international positioning as a world-class destination of distinction.

ADTA works closely with all the emirate’s tourism industry stakeholders – both private and public sector - including aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and attraction operators as well as exhibition and conference organisers. Together they adopt a collaborative approach to promoting the emirate as an upmarket destination with an uncompromising determination towards sustaining and preserving its natural environment and treasured heritage and traditions.

ADTA are the official destination partner of the World Rally Championship & team sponsor of the BP Ford Abu Dhabi team. Fast Track role is to deliver a PR and communications campaign with destination messaging at its core.

For more information about ADTA please visit www.adta.ae or WRC go to www.wrc.com

HSBC

HSBC are the official bank of the Emirates Airlines Dubai 7s in 2010, the final year of their existing deal. HSBC is also dedicated to cultivating the next generation of rugby talent in the UAE through their grassroots initiatives and are sponsors of the following events across the season:

-          Exiles Rugby Festival (Feb 2010)

-          Asian 5 Nations – Bahrain & Dubai matches

-          Sponsorship of the British School in Abu Dhabi

-          Etihad Junior Rugby Festival (November 2010)

Departmental structure

Communications Department (50% of time)

Working into Business Director and overseeing account team when necessary.

ADTA (25% of time)

Account Director would work within the Fast Track Middle East ADTA account team overseeing an Arabic account manager and freelance Arabic translation person, reporting into a Business Director.

A second team made up of a Senior Account Manager and a Communications Manager are based in the Fast Track London office.

HSBC (25% of time)

Account Director would work within HSBC account overseeing a senior account manager and an account executive reporting into a Business Director.

Experience required

5+ years experience within sports marketing, ideally with experience in motorsport, art, culture and rugby sponsorships

Salary

Comprehensive expat package

Start date

ASAP