Overview
Fast Track Sailing were employed in 2007 by Seiko in order to provide strategic advice and photo shoot management for the launch of their new range of Velatura marine watches.

Our Role
Fast Track Sailings involvement with Seiko on the Velatura range incorporated strategic advice on the functionality of the watch range, the marine industry and the sport of sailing, personality engagement, photo shoot management, provision and management of press boats.

Activity
In order to fulfil the brief, Fast Track Sailing offered advice and feedback on the new range, sourcing and management of 49er team for the photo shoot, photographer management and distribution of press releases and images.

Results
Fast Track Sailing, in conjunction with Seiko, created a successful launch of the Velatura range of watches, receiving positive reviews, prompting a national advertising campaign featuring the Seiko Velatura published across a variety of media.