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Boat Show Case Study
Boat Show

Overview
Fast Track Sailing was appointed as the National Boat Shows exclusive sponsorship agency in 2006, working with two shows; the London International Boat Show and Southampton Boat Show.

Our Role
To evaluate where commercial opportunities lie within their existing structure, identify how the Shows can evolve and develop to create fresh opportunities for sponsors and to sell sponsorship packages to appropriate partners.

Activity
Fast Track Sailing continues to identify and target potential sponsors for each sponsorship category, tailor sponsorship proposals and negotiate deals, in addition to hosting existing and potential sponsors at each Boat Show.

Results
Fast Track Sailing succeeded in securing successful title sponsorship deals with Collins Stewart for the London International Boat Show in 2007 and 2008 and PSP for the Southampton Boat Show from 2008 to the present. In addition, category sponsors have also been attained with Inmersat sponsoring the Collins Stewart London Boat Show 2007, and Land Rover holding the position of Official Car Sponsor for London 2008/2009 and Southampton 2008.

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