popoup_top
Clipper Round The World Case Study
Clipper Round The World

Overview

A relationship initiated in 2002, Fast Track Sailing work with Clipper Ventures conceptualising and implementing a model that sees international cities sponsoring the ten participating yachts in the Clipper Round the World Race, which offers the general public the opportunity to take on the challenge of sailing around the world.

 

Our Role

Fast Track Sailing were appointed to secure city sponsors for the race; in order to sponsor an individual boat and act as a host city with a stopover port during the race.

 

Activity

Working in conjunction with regional and national tourist boards and local and regional governments to secure host cities who act as stopover ports for the race.

 

Results

Fast Track Sailing has succeeded in gaining high levels of sponsorship revenues, seeing funding for the 05-06 race being ten times greater than the cumulative sponsorship revenues raised over the previous four races. Fast Track Sailing are contracted until 2012 to secure host cities for the event, the start and finish port for the 09-10 edition has already been signed in a record breaking sailing sponsorship deal, signifying that Clipper Round the World Race is likely to grow significantly in the forthcoming years.

 

 

icon_close
popoup_bottom