Overview

Fast Track Sailing were appointed to act as the Global PR and Media agency for the Clipper 05-06 Round the World Yacht Race, working alongside a small team at Clipper Ventures.

 

Our Role

Fast Track Sailings task was to actively promote the Clipper Round the World Yacht Race to a variety of international media, in addition to ensuring the management of press releases and news from the event.

 

Activity

Fast Track Sailings role covered the lead up to the race, during and post, and included the following; provision of news and features for race and individual city sponsors, media training, set up and management of global press offices, management of on-site operations, comprehensive image library and media, provision of daily bulletins and regular press packs for media

 

Results

Fast Track Sailing delivered global media coverage with a value of £41 million far exceeding the £10 million target set in the initial brief.