Overview

Charles Russell, one of the Top 50 legal practices in the UK, appointed Fast Track Sailing as their PR agency in early 2008, with the aim to raise the profile of Charles Russell in the sport of sailing and across a broad range of sport.

 

Our Role

Fast Track Sailing work alongside Charles Russell, who already hold a presence in the sport industry, representing some of the UK's leading sportsmen and women, clubs, governing bodies and sport broadcasters, in order to develop their position within various sport. In addition, Fast Track Sailing exploit and manage the sponsorship of Paralympic sailor Helena Lucas, Atlantic Rower Charlie Marlow and the Weymouth and Portland National Sailing Academy.

 

Activity

Fast Track Sailing continues to raise the profile and increase sponsorship activity of Charles Russell through media training of the Charles Russell team, management of all associated media, provision of information for media, co-ordination, organisation and management of events, creation of international newsletter and exploitation of existing sponsorships.

 

Results

Through securing a wide range of coverage and hosting a number of press and client events, Fast Track Sailing have enhanced the reputation of Charles Russell's brand and legal services within the sailing and sports community.