The art of great storytelling starts with a deep understanding of your audience.
It’s about knowing the right time to reach them, in the right place, with the right message and content.
Fast Track Insight was born out of this principle. Through a partnership with world class data analytics agency VCCPme, in combination with our own planning and insight teams, we’ve been able to get closer to audiences.
By developing a greater understanding of our clients, we’ve uncovered the most fertile territories based on the overlap of audiences, values, media consumption preferences and on and offline behaviour.
We brought together a range of unconnected databases from across British Shooting for the first time, using data analytics and primary research to understand who shoots, and why. This provided the foundation for a new brand identity for British Shooting – a new organisation in a complex landscape.
Fast Track Insight matched Chelsea FC and Gazprom data sets to identify 2,000 cross-promotional B2B opportunities for the energy provider. This insight gave a multi-dimensional audience view, informing target-specific marcomms materials for the brand.
Harnessing the science of storytelling has led to a more commercial approach for our clients.