MMC
Overview
In 2003, MMC became an exclusive Patron of The Open Championship. The association reflects the company's heritage, expertise and position as a world leader and offers a unique corporate entertainment platform for its operating companies worldwide.
Our Role
Fast Track is responsible for strategic development, activation, commercial rights delivery, event management, logistics, merchandising and acting as a central resource for operating companies worldwide.
Activity
Exclusive R&A golf days at The Open Championship Course every year with past Open Champions; International golf days in MMC's key markets; exclusive golf days and dinners at St. Andrews, hosted by the R&A; the development of the 'MMC Shot of the Day' concept to engage the Open golf audience.
Results
The sponsorship has been a positive force for enhancing the reputation of the group, attracting its most senior clients and prospects, motivating employees, building stronger business relationships and generating significant new business opportunities.
