Lucozade Sport
Overview
Since 1999, Fast Track has worked with Lucozade Sport to develop and maximise its sponsorship investment across football, rugby and endurance sports that deliver against their key objectives, namely developing credibility, image, habit and sales.
Our Role
Fast Track is responsible for the strategic development, activation and delivery of Lucozade Sport's sponsorship inventory and identifying new partnerships to drive brand development and sales.
Activity
Development of a medical-marketing programme and the Lucozade Sport Science Academy (LSSA) to create new sports nutrition products for athletes. Integrated marketing campaigns to exploit partnerships with FAPL and Guinness Premiership clubs, endurance sports and a team of elite athletes.
Results
Lucozade Sport is an integral part of elite athlete training and preparation. National, regional media coverage has been consistently secured for all sponsorship campaigns which have contributed to a 92% sales growth from 2000-2005.
