The National Lottery
Overview
The National Lottery's objective is to highlight and communicate the significant investment made into sport by the public through the Lottery.
Our Role
Fast Track created and runs the National Lottery's 'sport campaign' through mainstream print and broadcast media focusing on what Lottery investment is doing to support both grass roots and elite performers.
Activity
Fast Track has developed national and regional stories across a range of sports including 'page-lead' features such as 'Sporting Inspirations' in The Times, 'Search for an Olympian' in The Daily Express and 'Olympic Pathway' in the Independent on Sunday.
Results
To date, Fast Track has produced over 300 national PR features and over 400 regional PR features with a media value of over £10 million. Research shows that 51% of the UK adult population have been exposed to positive National Lottery / sport coverage.
