Our work with Heineken has included both the management of their global partnership with the Rugby World Cup (we've been on the team in South Africa, Australia and France) and also the local UK activation of their relationship with the Heineken Cup and the Heineken 10's, a brand new grass roots rugby tournament staged nationally at key rugby clubs in the UK. Heineken, as research has shown, has now become part of the fabric of major tournament rugby and we're focussed on sustaining that position over the coming years.