As the individual business units within the Aviva family prepare to undergo the transformation to one Aviva brand around the world, Fast Track have been asked to develop a strategy for the use of sport as a platform to accelerate global awareness of the Aviva name. Working with the global brand team our brief is to take a fresh look at how sponsorship can work globally for the business and to answer the 'if, what, how, where and why' of sports marketing in order to develop a consistent and compelling proposition for the business.