Emirates is one of the biggest supporters of sport worldwide and has a portfolio that includes all of the major world championships, through relationships with FIFA, the ICC and the IRB. Fast Track works with the Dubai-based team to deliver publicity for the events they support and to ensure Emirates derives maximum return from its investments in sport. As a brand that has used sport around the world to drive mass market awareness, we are now looking to deepen the relationship the business has with its broad customer and stakeholder audience with a focus on the major global events.