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Paralympic World Cup Case Study
Paralympic World Cup

Developed by Fast Track, the British Paralympic Association and the BBC in 2005, the Paralympic Wold Cup is one of the most engaging and inspirational events in the UK sporting calendar and commands extensive television coverage both in the UK and internationally. The Paralympic World Cup is an exciting global event for elite athletes with a disability and sees 400 athletes from 45 nations around the world compete in four sports for the right to call themselves Paralympic World Cup champions. Fast Track delivers a full service to the event including event management, communications and commercial/funding strategy. The event has become one of the key annual landmarks in every world class disability athlete's annual preparations

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