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British Basketball Case Study
British Basketball

Responsible for the performance of the Great Britain's Senior and Junior Men's and Women's teams, British Basketball was formed in January 2007 with the goal of creating medal winning basketball teams by the time the London 2012 Olympics are staged. Fast Track work with the sport to deliver major events, provide year round communications and PR support and help drive forward the commercial strategy for the sport. Recent Highlights include the GB men's team winning the Eurobasket league division A and gaining, for the first time, automatic selection to next summer's European Championships, together with a highly successful international match staged at the 02 Arena in front of a British record crowd

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