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Texaco Case Study
Texaco

Following a strategic consultation period with Fast Track, Texaco signed a three year deal to be an Official Partner of The Football League Championship. Fast Track has also been appointed by Texaco to manage and activate the sponsorship over the next three years to ensure maximum ROI. Key 2008/9 activities include title sponsorship of the Official Championship Fantasy Football League, named 'Texaco Fantasy Football' - a series of retail promotions across Texaco petrol stations and grass roots initiatives with Championship clubs.

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