Since 1977 Polar has been leading the way in technological innovations and heart rate monitors and Fast Track have been helping to establish and reinforce their number one position in health and fitness. Our brief is to help drive awareness and credibility across the product range and our work has taken us into the traditional, focussing on the sporting benefits of the product to the core sports enthusiast, all the way through to the health benefits for Britney Spears as part of her global comeback!