Fast Track have managed Lucozade Sport’s sports marketing activity since its launch and have been instrumental in establishing LS as a sports nutrition brand in the minds of consumers. We manage sponsorships within football (the FA, Premier League, Manchester United, Liverpool, Arsenal and Steven Gerrard), running (Flora London Marathon and 30 UK wide mass participation running events), and a host of sports governing bodies. Taking these elite sponsorships to consumers through grassroots initiatives such as the LS Performance League, Team LS and the LS Performance Zone and have enabled Lucozade Sport to act as a Performance Partner to consumers whatever their sport and whatever their level, and has resulted in double digit annual sales growth for the last 10 years.