Alan Pascoe, MBE - Chairman
Following a successful athletics career in which he represented Great Britain at three Olympic Games and won a silver medal, Alan became involved in sponsorship where he has worked for over 30 years. This has involved managing and delivering major sports and entertainment programmes, acting as a consultant to some of the world's leading brands and creating and organising some of Britain's most successful events.
In the mid 80's, Alan set up API which grew to become one of the top three sponsorship, television and sports marketing companies in the world, employing over 300 people in 13 offices around the world. After selling API to the Interpublic Group in 1998, Alan set up Fast Track as a specialist sponsorship consultancy with the initial task of supporting UK Athletics to revive and re-launch British athletics.
In September 2003 Alan was appointed to one of his most challenging roles yet as Vice-Chairman of the London 2012 Olympic bid which was awarded to London by the IOC on July 6th 2005. In 2004 Alan was voted Sponsorship Personality of the Year by Hollis Publishing and has led the Agency into a hugely successful period of growth and industry recognition becoming the first ever company to win back to back Sponsorship Industry Awards as well as being nominated as the leading Sponsorship Agency in the UK by Marketing Magazine in 2005 and 2006.
