Fast Track was founded in 1998 by ex-Olympians Alan Pascoe, MBE and Edward Leask with one client, UK Athletics, which is still an important part of our business today. With a team of just 8 people at the start, Fast Track developed a highly successful commercial and televised event programme for the National Governing Body, headlined by a new ‘White Knight’ Title Sponsor, Insurance company CGU, now known as Aviva.
The business grew strongly from then until August 2006 when that growth was bolstered by the acquisition of sports marketing consultancy, Lighthouse Communications. A roster of world class clients and an additional 25 people helped further build the breadth and depth of the Fast Track offering and together we moved into new headquarters at One Brewer’s Green in Victoria. The new company, now 80 strong, had emerged as one of the leading sports marketing agencies in the UK.
In March 2007, marketing services group, Chime Communications PLC added Sports Marketing to its portfolio with the acquisition of Fast Track in a move that recognised the sector’s growing importance. With over 50 PR, Advertising, Marketing and Research companies in the Group we’re now a key part of Chime’s Sports Marketing Division.
Since then Fast Track has continued to evolve its offer and has built International capability; in addition to our UK Headquarters we now have established offices in Spain, Abu Dhabi, Hong Kong and New Zealand with further expansion expected in 2011. Fast Track’s International reach was further complimented recently through Chime’s acquisition of sport marketing group, Essentially which has market presence in Japan, Australia, South Africa, New Zealand and India.