Our commercial team works in partnership with governing bodies and rights holders to evaluate and package their assets to achieve maximum commercial value. With our knowledge of the sponsorship landscape and network of top level brand relationships we work with our clients to develop the appropriate strategy that ensures the delivery of successful partnerships. A good example of this is the six-year £50 million partnership negotiated between Aviva and UK Athletics, which has established UKA as the most successful national athletics governing body in the world.
The commercial and public funding delivered by our commercial team allows rights holders to stage ground breaking events and plan for the future by funding grass roots initiatives and elite development programmes that guarantee future growth.
Our clients include: UK Athletics, British Triathlon, British Basketball, British Boxing, British Gymnastics, BT Paralympic World Cup, London Youth Games.