Fast Track Agency Blog

07 May 2013 //Lucozade Sport and its Ambassadors Transform Mile 23 into a Motivational Extravaganza As the Official Sports Nutrition partner of the London Marathon, Lucozade Sport has been on hand for the past 12 years to fuel and hydrate the 35,000 runners to the finish line of the 26.2 mile course. However this year, the team at Lucozade Sport wanted to do something extra......// Read More

Other recent blog posts

29 April 2013 //The Football Pools Celebtrates its 90th Season Celebrating its 90th season in 2012/13, The Football Pools is the world’s oldest and most popular football gaming company and ran a national competition to find two non-league football clubs deserving of winning a 90 day makeover costing...// Read More 26 April 2013 //Rugby League World Cup 2013 (RLWC2013) and Fast Track Fast Track ensured Rugby League World Cup 2013 fever hit London this week with the announcement of the ‘Big Hit’ – the semi-final double header taking place at Wembley stadium, November 23rd. London’s animated Mayor Boris Johnson began t...// Read More 17 April 2013 //Fast Track host workshop at StreetGames National Conference Fast Track’s Marketing Director, Mark Joy, appeared at theStreetGames National Conference at Warwick University last Thursday in order to host a brand marketing workshop. The StreetGames National Conference has been developed around sust...// Read More 22 March 2013 //Racing Into March in the Middle East Athletes from around the Middle East and beyond descended on Abu Dhabi this month for the Abu Dhabi Triathlon, and Fast Track Middle East had a great view of the action, managing the press office for the Abu Dhabi Tourism & Culture Autho...// Read More 20 March 2013 //BUILDING DEEPER CONNECTIONS WITH SPORTS FANS The last 10 years has seen a rapid evolution in Sports Marketing’s place in the hierarchy of channels used by marketers. In days gone by sports marketing was seen as a nice to have – frequently discussed as being motivated by the ‘chairm...// Read More 05 March 2013 //FAST TRACK SCOTLAND LAUNCHED WITH LORD COE To announce the integration of Fast Track with Glasgow based agency The Sports Business, the team in Scotland staged an event at Hampden Park with CSM Chairman Lord Coe. A mix of invited guests from the sporting community in Scotland gat...// Read More 25 February 2013 //The Value of the ‘Desert Swing’ and more in this month’s Al Masar The European Tour annually spends three straight winter weeks along the Persian Gulf in late January and early February, and once again in 2013 the Fast Track Middle East Team was immersed in these massive sporting events. Staged at elit...// Read More 22 February 2013 //Fast Track help launch StreetGames Football Pool’s fives The Football Pools has partnered with charity StreetGames in a funding deal worth £2m to create a new football programme, the ‘StreetGames Football Pools Fives’, it was announced last week. As part of its continued commitment to supporti...// Read More