As emerging market economies grow so does the opportunity for governing bodies to take their sports to new audiences, enhancing their global appeal and value. In many of these markets our clients require the same level of expertise, both strategically and on the ground, and we are committed to delivering this for them.
Since becoming part of the Chime Communications Group in 2007, Fast Track has harnessed the power of Chime’s global network to develop significant operations in Spain and the Middle East and establish new offices in Hong Kong and New Zealand. In 2009, Chime made a further sports marketing acquisition in the form of Essentially Group, which has further extended market presence in Japan, Australia, South Africa and India.
Today, some 40 per cent of Fast Track’s billings are outside the UK and with further expansion planned this figure is likely to rise to 50 per cent by 2013.